Released:	September 2009
Publisher:	Jyllands-Postens Forlag
ISBN number:	978-87-567-9337-7
Cover:	Kenneth Schultz

Notes:

Among a line of Danish top executives and MP’s Martin Hall was invited to participate in the book Autenticitet (‘Authenticity’) on the matter of modern business management and ethics. During his contribution – the longest chapter in the book – Hall presents a series of sharp and precise analyses of the general “wage earner mentality of the Danish society” in relation to the more nomadic state of working as an artist. Among many other things he also comments on the decline of language as a tool to communicate one’s message in full. Hall’s background to figure alongside the book’s long list of prominent Danish businessmen/women – people such as Christian Stadil (owner of Hummel), Flemming Østergaard (chairman of the board of directors in Parken Sport & Entertainment A/S), Margrethe Vestager (Member of Parliament and chairman of Det Radikale Venstre) as well as Peter Mogensen (political commentator and chief sub-editor on the newspaper Politiken) – is MH's increasing work with the industry in general. As a frequent guest in business establishments such as Mærsk, Grundfos, Rambøll as well as Novo Nordisk, Hall has shown himself capable of communicating great idealism and a new approach to business as a whole. As an highly respected and critically acclaimed artist he, if any, embodies the moral and personal authenticity that basically everyone in the business world seeks.